People Counting & Analytics
Observe how shoppers move in different areas of your supermarkets to create the absolute best experience and leverage loyalty.
To thoroughly understand customer behaviour in supermarkets, every zone should be analyzed separately.
The reason to analyze the supermarkets with two different points of view is to understand both planned(needs) and impulse driven(wants) decisions. Supermarket layout, product placements, P.O.S promotions should be carefully thought and implemented to create the optimum environment for the best experience. The ultimate goal is to increase draw-in rate, average basket size and revenue per customer based on people counting, heatmap, Wi-Fi and path tracking technologies.
People Counting Benefits
Realtime Traffic
Count the number of people entering and exiting your supermarkets with 98% accuracy, in real time. Compare your weekend traffic with your weekdays, or that of last week, last month and last year.
Benchmarking
Compare the traffic flow between your supermarkets, locate your highest and lowest performing supermarkets. Analyse their performances for benchmarking, then increase effectiveness of your low performing locations.
Peak Hours
Discover your power hours in which your supermarkets generate most traffic. Manage promotions, point of sales activities and marketing campaigns accordingly.
Staff Optimization
Optimize staff allocation in accordance to the number of visitors and their needs within your supermarkets during power hours. Increase overall customer satisfaction.
Tracking Benefits
Customer Tracking
Track and record the path and actions of your customers in your stores in real time. Understand where they are lingering, and where they are buying.
Measure Success Of Products
Measure how attractive your new product line is and which products are sold effectively when placed in different zones
Heatmap Benefits
Popular Area Detection
Discover the popular areas and aisles your clients are being attracted to within your store. Understand the reasons behind the performance of these successful zones.
Marketing Effectiveness
Measure marketing effectiveness by analyzing the success of your campaigns and different media channels used in different zones across your mall, delist the least attractive products.
Delist Unattractive Products
Discover which products are not being sold even though they are placed in an active popular area. Delist unattractive products from your popular areas, and improve transaction rates.
Queue Management
Shorter Queues
Get notified when a big queue at peak times or on promotion periods.
Predicting Queues
Reduce the number of unacceptable queues and therefore: improve sales; increase conversion rate and reduce basket abandonments resulting in improving the overall customer experience.