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Electronic Shelf Labels
Profitech's smart Electronic Shelf Label system connects offline with online retail and makes the Omni-channel retail become real. ESL increases the sales and decreases the cost.
Overview: Electronic Shelf Labels
What is ESL (Electronic Shelf Label)?
ESL system is used by retailers for displaying all kinds of product to present pricing information on shelves. Moreover, ESL transmits product information updated in central server using low power RF technology through Gateways to thousands of each ESL.
Why ESL?
We offer retailers “user friendly” management platform, so that our customers can wirelessly update content easily and flexibly without printing conventional paper tags or to deploy multiple employees.
Retailers can market promotional pricing that can attract customers with more dynamic pricing display. Ultimately, it will enable superior customer traffic to amplify retailer’s business to the next level.
ESL Benefits
Save Time & Money
- Managing price changes electronically
- Human error removed from the equation
- Elimination of printing
Flexible and Efficient
- Automated price change
- Instant promotions at any time of the day
Shopper Experience
- Near Field Communication (NFC)
- Enable QR Code for digital shopping
Accurate and Reliable
- Near Field Communication (NFC)
- Enable QR Code for digital shopping
How it works
Server
Server data co-works in between POS System & ESL Client Software
ESL Client
Retailers are able to control ESL system(Tag status, Product Information, Display Template etc.)through ESL Client
ESL Tag
To display product information, Tags communicate with Gateway.
Screen Display Function : Product Info, Event, Color, Barcode, Price, Image
Access Point
Access point distributes the signal to the ESL tags and also acknowledges their status such as Power, Error, Network and so on.
Real-time price update
Price update is simply done by the back-office system
Better shelf management
Better execution in shelf management and easier evaluation on working processes
online and offline prices are automatically synchronized
Visualized planogram in the system
Online / offline information Synchronization
Better execution in shelf management and easier evaluation on working processes
Automatic update on stock status
By using PDA, the stock management system contains functions like replenishment, receiving, rTV-physical counting, picking & delivery management
Collecting customer buying behavior through APP / POS / ISL / Qr code / CrM
Customized Qr codes
Improve working efficiency and lower the operational costs
Targeted marketing
The customer behavior analysis enables retailers to conduct more effective marketing activities towards the right target groups
ESL Solution
Price Management
Shelf Management
Stock Management
Precision Marketing
Order Picking
Price Synchronization
Information synchronization
Paperless operation
Improve working efficiency and lower the operational costs
online and offline product information is also synchronized automatically
Customer buying behavior analysis
Route guidance
The system provides the best route for store staff to find the target item
Picking indicator
The LED indicator on labels highlights the target item to be picked up