Adnoc Distribution's Launches New Digital Drive-thru with Profitech

Profitech today the launch of their new fully drive-thru digitized design-optimized menu board. The digital signage-based technology enhancement provides a more seamless experience for Adnoc’s Guests and team members by reducing order and fulfillment times and better facilitating product choice through data-driven design strategy.




Adnoc Distribution’s originally engaged Profitech as a consultant to analyze and optimize their menu board design, which included providing insights to better predict and influence customer behavior, increase customer throughput during ordering and the creation of a consistent brand identity across franchise and corporate locations.


Following a successful pilot test, Adnoc’s rolled out the new design and hardware at their restaurants around the UAE and utilized Profitech for the implementation of Adnoc’s new digitalized outdoor drive-thru solutions. These types of technology upgrades boost the pace, size and throughput of transactions, helping Adnoc reach and exceed ROI goals that justify the investment.


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