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Retail Al Mawashi UAE roll out digital shelf edge technology with Profitech

Located in Dubai, United Arab Emirates, Al Mawashi has recently installed over 2500 electronic shelf labels (ESL) accross 12 stores making it the first ESL installation in the butchery industry.

Cambridge-based technology integrator, Profitech, is supplying and installing electronic shelf labels (ESLs) to stores run by Al Mawashi. Initial trials have already seen increased store efficiency, improved pricing and product information compliance, reduced paper wastage and an enhanced store team morale, it says.

The integrated technology allows for fast, accurate and confirmed information updates , in terms of critical and accurate retail information such as pricing and promotions.


ESL (e.Label,)

Business Needs:

Improves in-store productivity and take the pain out of pricing for the retailer.


  • Improves productivity

  • Iminate paper based labelling system – Reduce wastage

  • Simple and lean infrastructure

  • High contrast display

  • Enhance customer shopping experience

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